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Cryptocurrency Branding 101: Naming a Cryptocurrency - #CryptoTrading

This article, mainly targeting the entrepreneurs among you, is a guest post by Grant Polachek of Squadhelp. Grant is the Director of Marketing at Inc 500 company Squadhelp.com, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning company name ideas.

Naming your business has become a vital part of launching your cryptocurrency.

The name will be the first thing that your potential user base will notice.

As you know, the cryptocurrency market can be so competitive in 2019. Your name needs to set you apart from the competition, draw people in and effectively sum up your brand.

The Challenge: Outline your brand

Even though naming can be a challenge for many crypto entrepreneurs, it should not have to feel like you’re stepping off an edge of a cliff with a blindfold over your eyes.

If you can follow the following three steps, you can organize your name ideas and get the most out of your cryptocurrency name.

Step One: Mission and Vision

Jot down a couple of current cryptocurrency names that you know are successful.

Simple, but it will really help you when it comes to brainstorming the ideas for your own brand name.

It is important to separate the process clearly: First, create a list of a few of your favorite existing brand names, only then begin to analyze them. You can get some inspiration from the directory of blockchain tech businesses on The Business Of Crypto.

Go through your list of catchy crypto business names to give yourself a head start on the naming process. You should be taking notes about what you specifically enjoy about each of the business name and why it is effective for the company.

Once you dissect all of your top existing business names, you will be able to reveal the direction that you want your naming process to take.

  • Make sure you take notes on what exactly it is that you like about the names you are noting.
  • Also write down if you want to capture a similar vibe to any of the names on your list.

Look ahead.

When coming up with a successful crypto brand name, you need to keep your eyes on the prize: Focus on where your business will go in the future.

Consider where you see your brand at in the next five years and even in the next 10 years. Will you be in a different place than where your brand is today?

If you want to create an innovative company that might grow into different areas in the future, you should be mindful when picking a name so you don’t pigeonhole yourself into a name with too narrow a scope.

Try to be concise when you summarize your mission and vision in a couple of short project statements like these examples:

  • We need a name that captures our hip, special approach to tokenization.
  • We need a name that establishes us as a youthful, energetic dApp game brand.
  • We need a name that hints at our environmentally conscious business practices.

Why not get started by writing out a few project statements for your own startup based on your own values and beliefs.

Step Two: Get Creative

Gather some prospective names.

Brainstorm crypto business name ideas and write down a few potential examples based on every type of name that’s on the list you made in the first step.

This can be a really helpful step in the process to give you a good idea of what you’re looking for.

At this stage, go for the bulk: The more names you come up with, the better. This is how the idea of what name you want can start to crystallize.

Narrow your list.

Now that you have created a list of name candidates with a variety of ideas, you can start crossing off the names that don’t fit the vibe of your startup.

Keep crossing off names until you have only a few left and let it sit for a bit.

Discussing the short list with your team, an advisor and anyone else with a fresh insight will help you decide on the one brand name to go for.

Step Three: Check your Boxes

Before you set on a brand name for good, assess your risk with trademark validation.

Trademark validation for your cryptocurrency name is a useful way to ensure that your name is secure.

Running a trademark risk will give you the peace of mind that the name isn’t already in use by another project. If your name is too similar to another cryptocurrency, you may actually be in trouble in terms of trademark law - and the space is indeed getting crowded.

Make sure that you are proactive about protecting your name. If you evaluate your trademark risk before you lock in the name, you will be able to prevent any potential complicated legal issues.


Coming up with a strong brand name can feel like a daunting task for many entrepreneurs, not only in the blockchain business.

So much of your company’s success rests upon the name that you choose.

Your brand’s name should be the sum of your cryptocurrency’s identity, and it should serve as a point of connection between you and your audience.

Even if you feel like all the best names are already taken, don’t worry, the perfect name for your cryptocurrency is out there waiting for you to find it.


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DAPPT Airdrop New Opportunity LIVE until 16 July The dapp.com pre-listing airdrop that we published in June is done now and users can withdraw their airdrop rewards. Dapp.com now opened another opportunity to earn money - there is a TRX reward for trading the DAPPT token. How to get money:Sign up on PIEXGO where DAPPT is listed with code 3I2QDP. Make at least one trade on DAPPT/USDT market. PIEXGO will snapshot user holdings every hour before 15:00 (UTC +8). Users will share a total of 30,000 TRX according to proportions of their average daily DAPPT holdings. DAPPT withdrawal PIEXGO exchange
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Product Protocol ERC20 Airdrop Until 22 Juny 2019 Product Protocol is a opensource protocol for crowdfunding/crowdlending campaigns based on digital assets issuing. Drops up to 18 USD worth of tokens for classic social media engagement. info join
INNOU Crypto Airdrop Limited INNOU is a new digital ecosytem and complete decentralized multimedia app. During their pre-ICO/ICO they are giving away up to 120 tokens (11 USD) for easy social media tasks. The 'Join' link takes you directly to the Telegram airdrop bot. info join
FanEspo Big Competition (ERC20) Regular Fanespo is launching a new promotion contest worth $400 in FAN tokens. Details will pop up on you when you sign up on site. Overall, the eSports platform FanEspo is giving away the total of $1.6 million of tokens in contests. You need to have a FanEspo account, the tokens you get are testnet but they will be transferred into real tokens upon launch. details make acct
Ethereum Card Airdrop Until end of June 2019 The escrow service on Ethereum is giving away up to 100 ETHCD tokens (15 USD) for a signup through referral and social media joins. Sign up with email and in your dashboard click "Join Airdrop". info sign up
Lunox LNX Airdrop Until end of June 2019 A retail marketplace that for some reason uses blockchain technology. Drops ERC20 tokens for social media shilling. info form
Bethereum Photo Contest Until end June 2019 Bethereum, the betting platform on ETH, is giving away prizes in a social media campaign to the platform users who take a photo of the platform in an unexpected place, post it as a comment and hashtag it #BethereumAnywhere Twitter. The monthly prizes of 25K Bether, AND 3 grand prizes of 100K BETHER! join platform photo thread
BlockWage Airdrops + Bounties Recurring Platform for freelancers marketplace. Airdrops randomly announced via Discord, there's also the possibility of Masternodes. join web
BitForex Exchange Launch Promo Limited The new altcoin trading platform is dropping exchange tokens to new signups. You get 20 BF for your signup with code 2178778 and can earn more for referrals, limited at 30k BF. details make acct

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