The Perfect Name For Your Cryptocurrency Is Out There. Here’s How To Find It. Published · By Grant Polachek / SquadHelp · Guest post by Grant Polachek / SquadHelp
This article, mainly targeting the entrepreneurs among you, is a guest post by Grant Polachek of Squadhelp. Grant is the Director of Marketing at Inc 500 company Squadhelp.com, the worlds #1 naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning company name ideas.
Naming your business has become a vital part of launching your cryptocurrency.
The name will be the first thing that your potential user base will notice.
As you know, the cryptocurrency market can be so competitive in 2019. Your name needs to set you apart from the competition, draw people in and effectively sum up your brand.
The Challenge: Outline your brand
Even though naming can be a challenge for many crypto entrepreneurs, it should not have to feel like you’re stepping off an edge of a cliff with a blindfold over your eyes.
If you can follow the following three steps, you can organize your name ideas and get the most out of your cryptocurrency name.
Step One: Mission and Vision
Jot down a couple of current cryptocurrency names that you know are successful.
Simple, but it will really help you when it comes to brainstorming the ideas for your own brand name.
It is important to separate the process clearly: First, create a list of a few of your favorite existing brand names, only then begin to analyze them. You can get some inspiration from the directory of blockchain tech businesses on The Business Of Crypto.
Go through your list of catchy crypto business names to give yourself a head start on the naming process. You should be taking notes about what you specifically enjoy about each of the business name and why it is effective for the company.
Once you dissect all of your top existing business names, you will be able to reveal the direction that you want your naming process to take.
- Make sure you take notes on what exactly it is that you like about the names you are noting.
- Also write down if you want to capture a similar vibe to any of the names on your list.
When coming up with a successful crypto brand name, you need to keep your eyes on the prize: Focus on where your business will go in the future.
Consider where you see your brand at in the next five years and even in the next 10 years. Will you be in a different place than where your brand is today?
If you want to create an innovative company that might grow into different areas in the future, you should be mindful when picking a name so you don’t pigeonhole yourself into a name with too narrow a scope.
Try to be concise when you summarize your mission and vision in a couple of short project statements like these examples:
- We need a name that captures our hip, special approach to tokenization.
- We need a name that establishes us as a youthful, energetic dApp game brand.
- We need a name that hints at our environmentally conscious business practices.
Why not get started by writing out a few project statements for your own startup based on your own values and beliefs.
Step Two: Get Creative
Gather some prospective names.
Brainstorm crypto business name ideas and write down a few potential examples based on every type of name that’s on the list you made in the first step.
This can be a really helpful step in the process to give you a good idea of what you’re looking for.
At this stage, go for the bulk: The more names you come up with, the better. This is how the idea of what name you want can start to crystallize.
Narrow your list.
Now that you have created a list of name candidates with a variety of ideas, you can start crossing off the names that don’t fit the vibe of your startup.
Keep crossing off names until you have only a few left and let it sit for a bit.
Discussing the short list with your team, an advisor and anyone else with a fresh insight will help you decide on the one brand name to go for.
Step Three: Check your Boxes
Before you set on a brand name for good, assess your risk with trademark validation.
Trademark validation for your cryptocurrency name is a useful way to ensure that your name is secure.
Running a trademark risk will give you the peace of mind that the name isn’t already in use by another project. If your name is too similar to another cryptocurrency, you may actually be in trouble in terms of trademark law - and the space is indeed getting crowded.
Make sure that you are proactive about protecting your name. If you evaluate your trademark risk before you lock in the name, you will be able to prevent any potential complicated legal issues.
Coming up with a strong brand name can feel like a daunting task for many entrepreneurs, not only in the blockchain business.
So much of your company’s success rests upon the name that you choose.
Your brand’s name should be the sum of your cryptocurrency’s identity, and it should serve as a point of connection between you and your audience.
Even if you feel like all the best names are already taken, don’t worry, the perfect name for your cryptocurrency is out there waiting for you to find it.
BitMEX (10% fee off) @ bit.ly/melancholic-100x
TradingView (~ 50% off in BTC) @ bit.ly/tradingview-moon
Conbase (no offer but you still click this lol) @ bit.ly/plebtier
EthFinex (NEC token rebates for MM) @ bit.ly/ethfinex
TensorCharts @ bit.ly/tensor-charts
Upcoming and current airdrops February 2019
|Name||Date||How to access||Official URL||Additional Info|
|FanEspo Big Competition (ERC20)||Limited||The eSports platform FanEspo is giving away the total of $1.6 million of tokens in contests. Top winner's prize is over $100K worth. You need to have a FanEspo account, the tokens you get are beta but they will be transferred into real tokens upon launch. Estimated value is 1 USD per token.||details||make acct|
|Athero Airdrop||As available||The IoT-Blockchain system Athero still has the airdrop open.||form||web|
|HubrisOne Airdrop Round + Bounties||Weekly (16 weeks of airdrops, each weekly round starts on Tue)||HubrisOne is a UK financial service that offers personal and business crypto-friendly bank accounts and crypto-fiat cards. The easiest way to get the token is to download their banking app, which gives you 1000 tokens (10 USD) but there is a massive bounty campaign with weekly payouts. The work ranges from social media engagement or Bitcointalk signature to content creation, all must be properly reported. New round starts every Tuesday, but on other days they publish random airdrops on their Twitter.||airdrop, bounty||twitter (more drops)|
|Synchrotron / $STC Airdrop #12||30 weeks of airdrops (Airdrop #12 starts 4 March 2019)||Hybrid PoW/PoS payment cryptocurrency. The team drops 72% of supply (18 MM coins) during 30 weeks of airdrop campaign; there is additional budget for bounties. The bounties are announced on discord server. Each airdrop round runs from Monday 10AM UTC to Friday 10PM UTC. Validation runs weekends and distribution Mondays. You need to download a $STC wallet.||drop rules in this thread||info|
|Bethereum Photo Contest||Starts 22 February 2019||Bethereum, the betting platform on ETH, is running a new Twitter campaign. Reply to Bethereum's monthly tweet with a photo the our gaming platform interface shown in the most interesting place adding #BethereumAnywhere to enter the contest for 25,000 Bether tokens. Two winners are selected every month, at the end of the contest three top photos will be awarded 100,000 Bether each.||rules||web|
|DSTRA / $DST Airdrop #22||Biweekly, drop #22 runs from 25 Feb 2019||DSTRA is PoS Scrypt Masternode coin with limited supply that will be used in DEX environment and marketplaces. There are airdrops every two weeks, users need to register via discord. Regular payouts verified.||discord||rules|
|Agri Novus Bounty||As available||New blockchain-based project for organic supplies providers and customers. The team will pay out bounties for social media work.||more|
|Tratok Airdrop||February - March 2019||Tratok stands for Travel Token, it is a token of an application to make bookings for travel and hospitality. Follow the Tratok Project on their social media platforms and get 1000 TRAT for each approved action. Tokens distribute 20th March 2019.||join|
|Genes Token Airdrop (ERC20)||As available||A tokenized project for genome storage service on the blockchain. You get 5 GENES for commenting on Bitcointalk.||join||web|
|Cargo Coin Bounty||Weekly||Cargo Coin, a token for transport & logistics with an ICO past the soft cap by now, is having a weekly extensive bounty. It spans from simple retweets to YouTube reviews - make your bounty hunter account and pick your poison.||join||info|
|AllForCrypto (WAVES)||Ends March 2019||A WAVES project for eBay-style marketplace on the blockchain. Drops $20 worth of AFCT, plus they have updated their bounty campaign.||join drop||bounty|