Houzz launched its new cryptocurrency for home remodeling earlier this year. Is this a good initiative for startups like Renovaten?
Home improvement business is projected to grow in near future, involving blockchain is just one way to increase the worth of industry.
Though cryptocurrencies already have a sizeable global footprint and faced some tough time in finding real-world value, in 2018 many businesses are just starting to tokenize their assets and services by launching their own proprietary cryptocurrencies.
Houzz, the online community for architecture and interior design, did just that in April 2018 when theyr announced their ICO.
The company launched Houzzcoinzz, cryptocurrency tokens designed exclusively for their potential users. It mimics the functionality of an in-store gift card but additionally, the token can be mined. Also, being publicly traded, the Houzzcoinzz fluctuate in monetary value and thereby in purchasing power.
Just how is it beneficial for their clients though? Is a proprietary token for home improvements a good initiative for emerging US startups like Renovaten, Next step living or Renoviso?
How does proprietary cryptocurrency benefit customers?
One of the key benefits of launching this new cryptocurrency is the simplification of transactions. Customers can buy more than 10 million products from the company, now paying instantly with a proprietary digital currency specifically developed for the home renovation and design trade.
Furthermore, the security aspect is not to be missed. The company’s blockchain protects the transaction itself as well as the shopping history of each client.
Tokenization as a breakthrough for entrepreneurs
Cryptocurrency has revolutionized the way business owners transact value, invest their savings and raise capital.
The blockchain technology offers highly impactful infrastructure for businesses to run their setups and build an entirely new business strategy in some highly trusted way without involving any centralized authority.
Even better, as nascent as the blockchain technology industry is, it offers a good opportunity to connect with the world’s famous entrepreneurs.
Businesses and individuals can transact value with the help of blockchain technology at much higher speed with very limited setup costs, and invest in high profile technology businesses in their startup phase.
The ease and cost efficiency of raising capital is a major reason; every home improvement startup should at least consider launching their own token.
Tokenization can boost startups in growing industries
According to research performed by Renovaten, the home remodeling expenses are expected to increase in the next coming years and may break the highs of ten years. The home improvement expenses in the US have already hit $304 billion this year.
Renovaten speculates new startups will continue to leverage blockchain technology to build their brands and offer the highest possible value to their customers and investors.
So, what do you think about this innovative method in the home improvement industry? Are you ready to adapt this evolution for your startup?
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Upcoming and current airdrops 2019
|Name||Date||How to access||Official URL||Additional Info|
|Greencoin Airdrop||Until 15 May 2019||Greencoin Team has decided to give away 500 000 GNC worth 150k USD in total. Simple social media tasks - twitter follow, medium follow etc - each pays 200 GNC each.||join||web|
|Bethereum Prize Pool||Until 1 June 2019||Bethereum, the betting platform on ETH, is giving away free bets with the chance to win prizes from a pool worth 12M Bether. Upon signup you get enough points to make your bets, and you can wager on sports and esports.||join||web|
|FanEspo Big Competition (ERC20)||Limited||The eSports platform FanEspo is giving away the total of $1.6 million of tokens in contests. Top winner's prize is over $100K worth. You need to have a FanEspo account, the tokens you get are beta but they will be transferred into real tokens upon launch. Estimated value is 1 USD per token.||details||make acct|
|BlockWage Airdrops + Bounties||Recurring||Platform for freelancers marketplace. Airdrops randomly announced via Discord, there's also the possibility of Masternodes.||join||web|
|DSTRA / $DST Discord Airdrop||Biweekly||DSTRA is PoS Scrypt Masternode coin with limited supply that will be used in DEX environment and marketplaces. There are airdrops every two weeks, users need to register via discord. Regular payouts verified.||discord||rules|
|HubrisOne Airdrop Round + Bounties||Weekly (16 weeks of airdrops, each weekly round starts on Tue)||HubrisOne is a UK financial service that offers personal and business crypto-friendly bank accounts and crypto-fiat cards. The easiest way to get the token is to download their banking app, which gives you 1000 tokens (10 USD) but there is a massive bounty campaign with weekly payouts. The work ranges from social media engagement or Bitcointalk signature to content creation, all must be properly reported. New round starts every Tuesday, but on other days they publish random airdrops on their Twitter.||airdrop, bounty||twitter (more drops)|
|BitcoinLux Bounty||From 28 March 2019||A project that requires you to install their wallet, be vigilant here. Drops coins for blog or social media shilling.||details||web|
|SiQs Bounty||As available||New smart-contract based marketplace for freelancers. Pre-alpha minimum product available, just as litepaper and wallets for Linux and Windows (sadly not paper, so be vigilant). Runs on PoS / MN. Join discord for airdrops.||discord||wallets|
|Synchrotron / $STC Airdrop #15||30 weeks of airdrops (Airdrop #15 starts 25 March 2019)||Hybrid PoW/PoS payment cryptocurrency. The team drops 72% of supply (18 MM coins) during 30 weeks of airdrop campaign; there is additional budget for bounties. The bounties are announced on discord server. Each airdrop round runs from Monday 10AM UTC to Friday 10PM UTC. Validation runs weekends and distribution Mondays. You need to download a $STC wallet.||drop rules in this thread||info|
|Cargo Coin Bounty||Weekly||Cargo Coin, a token for transport & logistics with an ICO past the soft cap by now, is having a weekly extensive bounty. It spans from simple retweets to YouTube reviews - make your bounty hunter account and pick your poison.||join||info|