The crypto niche has been growing and developing, adding new features almost every year: Altcoins, dApps, NFTs.
Even though some people consider any crypto a risky investment, some forecast the growth in popularity of crypto. Some are interested in crypto not only in terms of investing but also in running crypto businesses.
The niche requires more and more niche services so there is a lot of potential for business owners to develop and expand.
As the crypto industry is booming, SEO strategies that were once used to promote a website in this niche are no longer effective. Google algorithms are constantly changing and evolving too, so SEO specialists need to keep up with the latest trends and update their approaches.
In this article, we will tell you about the most effective SEO practices for getting organic traffic to a cryptocurrency website in 2022.
What Is SEO for Crypto?
Crypto SEO is a marketing niche that focuses on traffic generation in the crypto industry.
It measures and methods aimed at improving the visibility and organic search results of a website in Google and other search engines.
The main goal of crypto SEO is to make a site takes one of the leading positions in SERP for the targeted queries. If you want to use the most effective strategies, address the СryptoSEO Agency and their professionals will help you achieve your business goals.
SEO for cryptocurrency includes such activities as:
- On-page optimization;
- Technical optimization;
- Link building;
- Content marketing, etc.
The goal of every crypto SEO expert is to bring organic traffic to the website for queries related to its niche. As in any other industry these days, that won’t happen without SEO work.
What to Consider When Doing Crypto SEO?
When promoting a website in the cryptocurrency niche, you need to take into account some of the specific features of this industry. Here are some things to consider when doing crypto SEO:
The niche is constantly evolving;
- New projects appear every day;
- Google algorithms are changing;
- The number of searches is growing;
- The competition is high.
Given the specifics of the crypto industry, it is good to keep track of the latest trends and update your content and promo strategies accordingly. For instance, several trading platforms adapted to change in the market and started offering airdrops and promos to attract people who are new to crypto.
Only by following the latest trends and using effective methods, you will be able to achieve success in promoting your website in this niche.
How to Do Crypto SEO?
There is no single answer to the question of how to do crypto SEO and you will almost always need to find a targeted approach with an agency.
The best way to promote a website in this niche depends on various factors, such as the goals, budget, and target audience of the project.
However, there are some universal tips that will help you promote your website effectively:
- Use long-tail keywords;
- Conduct keyword research;
- Optimize your website for mobile devices;
- Improve the user experience on your site;
- Publish high-quality content;
- Build links from crypto websites.
These are just some of the basic things you need to consider when doing crypto SEO. If you want to get more organic traffic, you should also make sure that you are using other approaches.
Let’s have a look at some of them.
The first and most important thing you need to do is to create quality content. It should be informative, well-structured, and based on reliable sources. Google loves high-quality content and it will definitely help your website to rank higher. You can also use various tools to check whether your content is good enough.
Use relevant keywords
You would be surprised how many seemingly niche websites get most of their organic traffic from completely unrelated keywords!
You should always target relevant keywords. They will help both Google and advertisers to understand what your website is about and index it accordingly. You can use various tools to find the most relevant keywords for your website.
Make sure your website is mobile-friendly
Nowadays, more and more people use their smartphones to browse the Internet. That is why it is crucial to make sure that your website is mobile-friendly. Google also takes into account whether a website is mobile-friendly when ranking it. You can use various tools to check your website’s mobile-friendliness and make the necessary changes.
Use social media
Social media is a great way to promote your website. You can automate creating posts about your project on various social media platforms with marketing tools, there is plenty of them to choose from.
Why is SEO important?
Google and other search engines, responding to user requests, collect, systematize and display information. To release relevant information, they go through three main processes, including:
- Scanning. Search engines use crawlers, also known as web spiders or simply bots, to find fresh content on the Internet. Search robots help to identify and collect information necessary for indexing a page. Bots go from page to page, link to link to scan all the information.
- Indexing. The process by which search engines organize and store web pages they collect. As soon as search engines find information such as keywords and fresh content, they will add the web page to the search index. When users search for certain information, the search engine selects the appropriate indexed site.
- Rating. Next, a ranking of the results will be formed depending on the relevance - the pages that, in the opinion of the search engine, are the best for the search query will be shown first.
SEO improves your online presence by making your site more attractive to search engines. In other words, search engine optimization determines how successfully your site will go through the entire process - from crawling to ranking.
For example, well-structured internal links on your pages make it easier for search engines to navigate from one page to another. This allows them to study the resource in detail and index more content. Search engine algorithms also take into account other ranking factors, such as relevant keywords, quality of external links, and content relevance (how long it has been updated). Thus, optimizing the content of the site taking into account these factors can significantly improve its position in the search.
These are the basic but still effective SEO practices for promoting a cryptocurrency website in 2022. If you follow these tips, you can’t fail to get positive results. For a targeted plan it is always best to work with an agency, though.